Mobile advertising is a method of advertising that appears on mobile devices such as smart phones, tablets or PDAs that have wireless connections.
Advertising can take place as text ads via SMS, or banner advertisements that appear embedded in mobile web site, in downloaded apps or in mobile games.Mobile technology used by companies such as Google and Facebook tailor mobile advertisements based on individual's web browsing history, geographic location, and with data collected by shopping habits.
Benefits of Mobile Advertising
- The market for mobile advertising is expected to grow to 1.5 billion by 2013, according to a recent survey.Businesses are thinking of leveraging this platform for enhancing opportunities and driving performance. It becomes mandatory for organizations to utilize mobile ads to cater to a wider market.
- It is a cost- effective means of marketing the company’s products and services. It is less expensive than all the other traditional means of propagating the brand. It saves the money put for printing ads and proves to be a more effective medium of increasing sales.
- It addresses the targeted audience at their point of need. Smartphone users always keep their devices within their hands reach, and keep checking it regularly. A mobile ad creates excitement among the customers and also encourages them to talk about it in their friends’ circle. It encourages free publicity and can actually increase the product sale.
- It can be easily used to build a customer database. When customers opt to receive an ad then that information can be used for customer retention and loyalty marketing. This ensures that the customers stick to a particular brand and gain its discounts and deals.
- Mobile ads prove to be more personal and intimate. Customers are likely to pay more heed to an advertisement that is promoted on the mobile platform than any other mode.
- It definitely frees the marketer from the barriers of time and location. As mobile devices always accompany customers everywhere, they can receive it anytime, anywhere. Also, it remains stored within the cellphone for future reference.
Is Mobile In App Advertising Right for Your Business?
Promoting your business on mobile is essential in local marketing today now that 65% of Americans now own smartphones – and it’s the primary way many of them access the Internet. Of the many ways to do this, perhaps the most effective method is in-app advertising, which allows you to show display ads to consumers in real time while they are using mobile apps – like entertainment, news, radio, weather, and more.
But of course, when evaluating a new marketing solution for your business, it’s important to make sure it will help you achieve your business goals. So, ask yourself these three questions to determine whether mobile in-app advertising is right for your business.
Our Mobile Advertising Services Include
Our range of mobile Advertising services includes running effective mobile ad campaigns, promoting app downloads and monetising apps. We have the capabilities and expertise to implement mobile campaigns that generate results and GROWTH for your brand!
Mobile marketing & advertising campaigns
Why FoxXglove Media Is Your Perfect Partner For Your Mobile Advertising Services
- We first evaluate your online goals and then start development
- We offer 100% unique mobile solutions to help your execute your business plans with ease
- We blend usability and flexibility benefits in the website so that it can accommodate growing number of customers
- We deliver 100% customized website with responsive themes and effective user interface
- We provide end-to-end sites that integrate features and programs to make your online business initiatives a success
- Our delivered sites include payment gateways and shipping features to help in completion of buying for users